Selena Gomez – Revival Album Review

The transformation of a former Disney star into a mature, credible pop artist was never going to be a walk in the park. Many have tried: Vanessa Hudgens, Miley Cyrus, Hilary Duff (one of the more successful acts who somehow managed to also retain her sanity) with varying results. Attempting to crack the music industry is not a new venture for Selena Gomez; her voyage into the world of pop music has been in full flow since 2009. What is new, however, is her attempt to promote herself as a viable adult artist.

Selena Gomez came to prominence as an actress in the Disney channel series “Wizards of Waverly Place”, appearing in the show until its conclusion in 2012. She then formed her own band, Selena Gomez & the Scene, in the hopes of achieving a successful crossover into music. After releasing three moderately successful albums, Gomez announced the band would be taking a hiatus to focus on other projects. Presumably ‘other projects’ was a euphemism to obscure her desire to be a star in her own right. Début album ‘Stars Dance’ was rapidly released in 2013 to mixed reviews, most of the negative focus placed on the generic production.

‘Revival’ is largely a continuation into maturity for Gomez. The teeny pop anthems have been replaced by pop influenced by bouncy EDM, tropical beach house and an overall far more mature sound. Littered with overt sex references, at times it’s all rather forced as Gomez does everything in her power to dismiss her Disney image and substantiate her new-found maturity.

Overall, however, it works rather nicely. First track “Revival” opens with Gomez reciting a poetic passage prior to the arrival of resilient beats and tropical house synths. It’s a  rather low-key introductory track but one which executes its purpose efficiently. “Hands to Myself” relies on minimal instrumentation, buoyant percussion and Gomez’s supple vocals whilst “Same Old Love” utilises moody piano riffs, hip-hop beats and Gomez’s honeyed vocals. “Sober” is reminiscent of some of Taylor Swift’s best work on ‘1989’, built around fidgety vocal samples, slamming ’80’s-esque percussion and jittering synthesisers. Sultry summer smash ‘Good For You’ maintains its ascendancy, abundant with sensuality, Gomez’s breathy vocals and assistance from A$AP Rocky whilst ‘Me & The Rhythm’ is a tropical-dance pop track built around catchy pop hooks and steel-pan-like sound effects. The album’s sole ballad ‘Camouflage’ is a stunning piano ballad; the album’s best fit for Gomez’s gentle vocals.

The album’s weaker points lie in the final three tracks.  ‘Survivors’ attempts to break into a club-friendly pop sound but falls flat. ‘Body Heat’ utilises Latin rhythmical influences and Spanish guitar strums but lacks character whilst album closer ‘Rise’ is a disarray of electronic elements.

The main flaw with ‘Revival’ is that Gomez fails to stamp her identity on the pop world. Whilst refreshingly avoiding the mainstream 80’s-pop revival currently very much present in the UK Singles chart, there is no innovation or trademark sound that emerges from it.

A step in the right direction but with room for improvement.

Rating: 3/5.

Revival is out now on Interscope/Polydor records.